Come along to our first CoP event to hear about how you can use digital to leverage marketing and communications in volunteering, with expert insights from the field. We’ll also be discussing how open data could revolutionise volunteering – and how to embed ‘interoperability’ in your operations and digital infrastructure.
Event Details
- Thursday 26th June 2025
- 10am – 12pm
- Online, via Google Meet
- Tickets via Eventbrite
For our first Community of Practice launch, we will be releasing two of the seven elements of Part 2 of our Toolkit simultaneously – one focusing on digital tools supporting marketing and communications in volunteering and another looking at connectivity and interoperability through the lens of open data. We think both agendas are timely and relate closely.
With volunteering recruitment and retention rates under considerable challenges across the sector, leaders in volunteering will be keen to understand more on how digital tools can help with recruitment (marketing our programmes) and retention (communicating with volunteers and related audiences). We will explore this through the lens of Volunteers’ Week (2nd – 8th June) – the UK’s annual flagship campaign week to celebrate volunteers and promote volunteering.
Since its inception in 2023, The Big Help Out campaign has made tentative steps towards a more integrated volunteer management ecosystem – digitally connecting different recruitment and management platforms, giving new volunteers a better journey, and improving their chances of finding the right opportunities for them without multiple searches.
Despite the absence of The Big Help Out in 2025, there is still much we can explore within existing digital infrastructure to connect our various systems and improve our chances of reaching those open to volunteering with us.
Using The Big Help Out as a case study, we’ll be joined by some of the leading platform providers to help demystify concepts such as APIs and webhooks, and considering where the latest developments from The Open Data Institute’s work with DCMS leave us and our chances of an open data revolution in volunteering.
Our Guests
Nicola Gower
Digital Marketing Consultant – NLG Digital
Jess Young
Project Lead – Volunteer Centre Greenwich
George Grima
Founder and CEO – DoIt
Rebecca Mear
Chief Executive Officer – Voscur
Joe Saxton
Author – Hey Hey Joe
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